This Privacy Policy describes how this website and Heartland Capital Investments, LLC (“HCI,” “we,” “us,” or “our”) might collect, store, share, and use your information when you use our services.

A. What Personal Information Do We Collect?

We collect the personal information that you voluntarily provide to us when you register for an account with us, fill out a rental-purchase agreement, make a payment, or otherwise correspond with us. 

More specifically, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase or payment history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, drivers license, social security number, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

B. When Do We Collect Personal Information?

We collect your personal information each time you use our “Services,” which includes (i) visiting our website or using our applications, (ii) applying for a rental-purchase agreement, (iii) making a payment to us, or (iv) otherwise engaging with us through a call, text, e-mail, or other correspondence. 

We automatically collect certain information when you visit, use, or navigate the Services. This information may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice posted below.

C. How Do We Use Your Personal Information?

We may use your personal information for a variety of purposes, including (but not limited to): 

• For account creation, authentication, and management; 

• To process your payments and otherwise facilitate Services; 

• To respond to user inquiries and offer support to users;

• To send you information from us, including administrative notices, marketing and promotional materials, and to deliver targeted offers;

• To determine the effectiveness of our marketing and promotional campaigns, including usage trends;

• To protect our Services, such as fraud and threat monitoring and prevention;

• To save or protect an individual’s vital interest, including to prevent harm to their person or property, or to provide information to law enforcement in response to their request; 

• To request feedback from you.

D. Who Do We Share Personal Information With? 

We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. These third parties have committed to protect the data they hold on our behalf. The third parties we may share personal information with includes:

• Ad Networks

• Affiliate Marketing Programs

• Cloud Computing Services

• Communication & Collaboration Tools

• Data Analytics Services

• Data Storage Service Providers

• Finance & Accounting Tools

• Government Entities

• Order Fulfillment Service Providers

• Payment Processors

• Performance Monitoring Tools

• Product Engineering & Design Tools

• Retargeting Platforms

• Sales & Marketing Tools

• Social Networks

• Testing Tools

• User Account Registration & Authentication Services

• Website Hosting Service Providers

We also may need to share your personal information for the following reasons: 

• Business Transfer (merger, sale of company assets, or acquisition of another company)

• Mapping Software (used to track the location of your product using the physical address you provided us) 

• Service Providers (we may share your personal information with dealers, drivers, investigators, law firms, and other companies that we use throughout servicing your account)

• Affiliates (we may share your personal information with our affiliates, including subsidiaries, joint venture partners, or companies that we own or control)

E. What Control Do You Have Over Our Use of Your Personal Information? 

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via our email address (customerservice@hci.net) or phone number (270-247-3199):

• See what data we have about you;

• Dispute any information you believe is incorrect, or request your information be updated; 

• Delete any personal information;

• Express a concern you have about our use of your data.

F. Do We Use Cookies?

Yes, we use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. 

G. What Security Do We Use to Protect Your Personal Information?  

When you submit personal information, your information is protected both online and offline. Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

Offline, our servers and our call center are kept in a secure environment that requires keycard access to enter. Furthermore, only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. 

Overall, we have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

H. What Else Should You Know?

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

From time-to-time our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via email at customerservice@hci.net or via telephone at 270-247-3199.